Editorial Design
ALLURE
Allure is a popular American women’s magazine focused on all kinds of beauty. The magazine discovers new hair ideas, makeup looks, skincare advice, the best beauty products and tips, trends, and more. Every year Allure comes out with new and developed Best of Beauty product awards for eyes, lips, skincare, nails, etc.
For this project, I wanted to redesign a magazine using photography and type to make it look fresh, interesting and non derivative from the existing brand. Using the idea of Best of Beauty award by Allure, I created a magazine cover and spreads that focuses of three products: Eyes, Lips, and Skincare.
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The magazine design uses serif typeface upholding the sophistication and luxurious image of the brand. The photo collage in the magazine depicts the creative exploration and excitement of trying out the Best of Beauty products and get an unexpected but satisfying results. It allows the women to find their true match.
BEAUTY.
COMFORT.
OPULENCE.
