Technical Fabrics
UNDER ARMOUR
Under Armour is an American sports equipment brand that manufactures footwear, sports, and casual apparel. The primary objective of the project was to identify an opportunity to increase awareness and apperal for the targeted audience by designing it fresh and relevant to current brand image.
To increase the awareness about UA HOVR high performance running shoes, my concept for advertising is to use the high-speeding soles that forms a connection with the runner’ soul. The new and interesting opportunity to increase the awareness of UA HOVR shoes is a faster but better ‘Soul to Sole Connection’ of the targeted audience.
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For the entire campaign, there are five advertisements that has a direct communication with the audience. The billboard ad, flyers, out-of-home ad, magazine ad, and a social media platform. Each ad aspires to reach certain kind of targeted audience at a faster pace.
CONNECT.
CHASE.
TECHNICAL.
